Knoll Printing & Packaging and MAC Cosmetics have been awarded Silver in the SustainableDesign category at the prestigious Pentawards, recognizing their collaborativework on Knoll Ecoform® Molded Pulp refill packaging for MAC’s Studio Fix PowderPlus Foundation.

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MAC reimagined its iconic Studio Fix Powder Plus Foundation with an expanded shade offering and a renewed commitment to sustainability. At the heart of the relaunch was a refillable compact designed to reduce overall packaging by 45%. However, delivering nearly 70 shades in a format that balanced product protection, operational efficiency and meaningful environmental progress presented a unique challenge.

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Knoll addressed this challenge with Knoll Ecoform® Molded Pulp, developing an innovative, mono-material packaging solution engineered specifically for the launch. The foundation refills are securely protected in deep-black molded pulp clamshells that are recyclable and biodegradable, combining material innovation with the performance required for global distribution. The clamshell features a sleek, smooth finish and a precisely embossed MAC logo, showcasing thetechnical capabilities of molded pulp while delivering a premium aesthetic that reflects MAC's distinctive brand identity.

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More than apackaging redesign, this project demonstrates how material innovation andthoughtful engineering can help redefine sustainability in prestige beauty. Byuniting MAC's iconic brand identity with Knoll's Ecoform expertise, thecollaboration delivers a solution that combines environmental responsibility,technical precision and luxury aesthetics.

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We are proud to see this collaboration recognized by the Pentawards and congratulate both the MAC and Knoll Packaging teams on this shared achievement.

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