The coffret is recognized for its innovative presentation packaging that combines sculptural design, optical innovation and precision craftsmanship.

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Don Julio Ultima Reserva represents the culmination of a lifetime dedicated to tequila craftsmanship, making legacy, rarity, and artistry central to the brand narrative. The packaging was designed to translate these attributes into a tangible experience. The dramatic reveal created by the custom lens symbolizes the unveiling of something exceptionally rare, while the meticulously engineered faceted structure reflects the precision and dedication required to produce the spirit itself.

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This bespoke secondary packaging solution was developed to elevate and protect an exceptionally valuable Don Julio spirits bottle while creating a memorable unboxing experience. The distinctive multi-faceted structure features a custom-engineered lens integrated into the front panel, transforming the pack into a sculptural display piece and creating a captivating visual reveal of the bottle within. The pack is constructed primarily from FSC®-certified paper board and paper components, reflecting a commitment to responsible sourcing without compromising luxury.

The final design represents months of collaborative development between structural designers, engineers, and KNOLL Packaging . Every element—from the faceted architecture and custom lens to the concealed closure system and precision fitment—was carefully optimized to balance aesthetics, functionality, protection, and ultimate keepsake. The result is a highly innovative presentation package that transforms a traditional carton into an immersive brand experience. Combining advanced structural design, meticulous craftsmanship, and responsibly sourced materials, the pack delivers exceptional shelf presence while meeting the demanding technical requirements of a luxury product.

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The awards will be announced at the prestigious Formes de Luxe Awards on September 28. Knoll Packaging will exhibit the coffret as part of LuxePack Monaco.